BLOCK71 x Stripe: SEA Go-To-Market Strategy Masterclass

Date & Time
Thursday, 17 March, 2022 - 16:00 to 17:00
Food and beverages served?
Type of event
Public Event (Open for walk-ins)
Southeast Asia (SEA) is one of the fastest-growing regions in the world. Navigating the region is, however, not an easy task. More than any other global region, SEA represents a group of culturally, economically, and commercially distinct countries. This makes it challenging to create the right go-to-market strategy for your startup in this region. We’ll be talking Ongki Kurniawan, Head of Indonesia & ex-Executive Director at Grab, on his own experiences. He will also share frameworks to consider when thinking about your own GTM strategy.
3 Key Takeaways:
  1. How to understand your target market and demographic
  2. How to nail your value proposition and product messaging
  3. How to create the right pricing and distribution strategy
About the speaker:
Ongki Kurniawan, Stripe's Head of Indonesia
Ongki is Stripe’s Head of Indonesia. He works closely with Indonesia’s most promising startups, SMBs, and enterprises to help them scale their business, introduce innovative business models, and expand globally.
Prior to Stripe, Ongki served as Executive Director for Grab Indonesia, where he led strategic partnerships, government relations, and B2B sales for Grab’s largest market. Ongki also spent several years in a multicultural environment at LINE, XL Axiata, BCG, and Citibank. Ongki co-founded iCIO Community, a community of senior IT leaders, and currently sits on the Board of Advisor. Ongki is also a member of XA Network, leading tech executives’ investment network in Southeast Asia.
Ongki holds a bachelor’s degree from Institut Teknologi Bandung (ITB) and an MBA from UC Berkeley. He has also passed all 3 levels of the Chartered Financial Analyst (CFA) certification.