#FridayLearnings Episode 4: Applying Contextual Thinking in Design

Ruby He, Lazada Payment & UG UED

About this Event:

Welcome to Lazada’s #FridayLearnings, a series of free learning sessions offered by Ecommerce experts to the community whereby everyone can learn and grow from each other. This is the platform and home for SEA e-commerce expertise, supporting online merchants, collaborating with peers who are going through the same challenges as we make things easier, and providing an environment where merchants can network, learn and thrive together. Our goal here is to build a community of eCommerce sellers who can learn and grow from each other.

Design for E-commerce has always been around conversion – to attract our customers so that they are interested in what we have provided and ideally sticking with the platform in the longer-term. How do we achieve this? To shed some light on this, Lazada’s design team's role is to understand the core needs of our customers and their decision-making process by thinking in context. In this session, our expert Ruby will walk through some of the cases we have in Lazada to better help you understand and potentially apply this in any future cases.

About the speaker:

Ruby He, Lazada Payment & UG UED

Industrial design & design research background turned into UX design, Ruby is a consultant in practice and SaaS who now shifted her field to e-commerce, leveraging on previous experience in customer insights and agile working modal and now focusing on platform user engagement tools and payment tools.

Subscribe to #FridayLearnings Channel on YouTube: https://www.youtube.com/channel/UCbEfaKTu6uRNzwYJkxnDhdw/