Our client is a well-known travel search engine with headquarters in Singapore and strong operations in UAE and APAC.
Their top-ranking mobile app helps travellers search and compare results with hundreds of airline, hotel and online travel agency websites.
Lead the APAC Marketing function with a pioneer in Online Travel space
Work in an innovative, fast paced environment
As Director, Growth Marketing APAC, your responsibilities include:
Leading Marketing strategy and end-to-end campaign execution
Working with cross-functional teams (product, marketing technology, backend, etc) to establish a growth marketing roadmap and digital marketing strategies and also planning marketing campaigns and supervising delivery and optimization.
Leading marketing innovation and contributing to thought leadership
Being the expert and driver for growth marketing, staying on top of the latest Google/Facebook/ad networks features and technologies, driving pilot campaigns with new features/products, testing and scaling for robust growth.
Leading the Marketing Technology team
Introducing new automation and personalization solutions to increase marketing efficiency and also implementing and managing innovation-led growth and optimization.
Running Performance marketing/SEO/ASO/CRM initiatives
Running integrated marketing campaigns across all major online channels to scale up revenue and lead content managers to curate offers, build content calendars and create inspirational and effective content.
Leading Brand Marketing and Marketing Communication
Initiating and executing brand marketing activities and also managing brand communication channels, power brand recognition and customer retention in key APAC markets.
Leading Partnership marketing and Influencer marketing strategies
Spearheading partnership marketing initiatives and creating an internet influencer strategy with effective measurables.
Measuring Campaign performance
Defining success metrics and leading the adoption of latest measurement tools and models.
You have experience in running campaigns with Facebook Ads Manager, Google Ads, Google Ads Manager, Google Display & Video 360, Google Studio, Google Tag Manager.
You have created effective marketing plans and digital marketing campaigns with prior success in growth marketing.
You can use tools such as Tableau, Appsflyer and Google Analytics.
Prior experience in marketing technology and basic programming (SQL, Python, HTML) skills, would be advantageous.
You possess solid knowledge of web and mobile app attribution techniques and you have an aptitude for technology and are social media savvy.
Solid knowledge of the digital landscape in Asia, is a must.
You possess advanced analytical skills and an ability to interpret data which makes you a strategic thinker with strong problem solving skills.
You are a driven individual, with an ability to consistently meet multiple deadlines.
Strong English language skills, both verbal and written are a must.
Ref No: 66830091