Tech in Asia is on a mission to create compelling content to educate, entertain, and inform Asia's tech industry. But if we publish something and no one hears it, does it exist? To tackle this problem head on, we're seeking an experienced marketing leader who can make sure Tech in Asia's content is heard loud and clear.
The Director of Marketing will lead the charge on crafting integrated strategies to grow our reach and demonstrate ROI. This includes deciding which channels to prioritize, finding new channels to exploit, and ensuring our plans are well-executed and effective. Tech in Asia’s marketing team spans across the organization, from promoting our own newsroom content and events, to our Jobs platform, to our Studios clients.
Grow the reach of Tech in Asia's content across various channels
Optimize content and understand the nuances of each channel, as well as develop sprints for new media platforms
Manage marketing spend and paid advertising by channel. Proficiency in Google’s and Facebook's advertising products (i.e. Business Manager, Power Editor) is required. The ideal candidate will help derive and prove ROI from our social media and digital marketing efforts.
Analyze and deliver campaign insights: ability to understand and effectively report marketing and advertising analytics
Develop and manage integrated marketing campaigns for clients including budget control, timeline planning, competitor research, and copywriting.
Development of internal marketing structures and SOPs for efficient marketing operations
Leading and managing a lean team of digital marketers
Knowledge of social media monitoring and sentiments tracking tools is a big plus.
6+ years in marketing, brand planning, or communications strategy.
2+ years of previous management experience.
Data-driven and analytical.
Experience with some of the following channels: SEO, email marketing, content marketing, social, referrals
Deep channel knowledge on at least two platforms (Google, Facebook, LinkedIn, Instagram, Line, WhatsApp, WeChat, SEO, etc.)
Familiar with deriving ROI for paid marketing campaigns and managing social media spend.
Understands good content and empathizes with users.
Well-versed in new online channels, and where the future of content distribution is heading.