RedDoorz is South East Asia’s fastest growing network of great quality, budget accommodations. We offer comfortable rooms, reasonable prices along with our brand service guarantee to all guests. Free WiFi, satellite television, clean linen, sanitized washrooms, premium toiletries and round the clock customer support are the services enveloped in the Service Guarantee.
VP Online Marketing
Responsibilities:
- Conduct keyword research, social listening, and provide analysis, insights and recommendations
- Drive strategy for Paid Search; manage, expand, and optimize paid search campaigns to meet allowable metrics
- Drive creative direction for ads, ad copy, and landing pages to optimize channels
- Help develop SEO strategies with the ability to forecast and measure the impact of those strategies
- Demonstrate strong understanding of SEO onsite and offsite best practices and remain current on SEO industry news and trends, specifically on search engine algorithms
- Utilize industry standard tools for channel auditing and reporting
- Recommend and implement onsite optimizations, including URLs, title tags, header tags, and meta descriptions
- Execute profitable media buys through display channels, retargeting networks, social paid ads, and email lists
- Determine test budgets, media, and buying strategy
- Coordinate creative direction and implementation.
- Continuously test, optimize, and analyse campaigns to achieve and maintain KPIs
- Develop and maintain collaborative relationships with media partners and internal team members
- Track the market for trends, opportunities, etc. and use that information to make recommendations
- Ability to work independently and in a team with some ambiguity
- Demonstrate value against all initiatives by providing weekly/monthly/quarterly metrics reports
Requirements:
- 5+ years of marketing experience – minimum of 3 years SEM/SEO experience
- Experience in analyzing key marketing metrics
- Strong attention to detail with the ability to execute projects from beginning to end
- Experience using data to develop actionable insights
- Strong Excel skills
- BS degree in marketing, business or similar discipline
Job Type
Salary
Status
Closing Date
