The world is becoming ubiquitous yet demanding for personalisation and curation is becoming increasingly evident. How can start-ups use customer-centric design to capture and gain traction for the different markets in the east?

Glean insights from our specially curated panel, with speakers from PebbleRoad, DBS Bank, IMDA and Grab. Join them in the chat with them to hear more about how they have been deploying design thinking and user research to design tech products for the east.

About Speakers:

Harville Tan | Senior Manager, Innovation, IMDA

Harville is a Senior Manager with the Innovation team at IMDA. In his current role, Harville organises innovation programmes for technology and media companies to access opportunities through open innovation, and build better customer-centric products through UI/UX at the PIXEL innovation facility. Prior to that, Harville has had the privilege of working in a tech start-up, and with a leading global financial data provider.

Meera Adhia | Senior Product Designer, Grab

Based in Singapore for the last 5 years, Meera has worked as UX Consultant and Product Designer with a range of SouthEast Asia focussed Private & Public sector clients and Start-ups. In her current role at Grab, she is helping solve complex on-ground problems for their Ride hailing and Deliveries products; by translating Geospatial data and capabilities into meaningful in-app experiences. Meera is passionate about steering Design-driven culture and perspectives, as strategic contributor for transformational Business value and Social impact.

Vasu Kolla | Innovation Lead, PebbleRoad

Vasu heads product teams at PebbleRoad a strategy and design consultancy in Singapore. He works with C level at traditional organisations to plan and execute digital transformation initiatives. Vasu's areas of expertise lie in product management, organisation design and agile ways of working. He is passionate about using design-led approaches for business transformation.

Abhinav Srivastava | Senior Product Designer, DBS Bank

Abhinav is Senior Product Designer for the Design Systems and standards team at DBS Bank. He works with cross functional teams to scale the design system across multiple products, markets and countries.

Moderator:

Rakhi Khialani | UX/UI Designer, YoRipe